Creating a book for sale on Amazon? Whether for print or e-reader, give your book the best chance of a successful upload to KDP with these hints and tips.
Creating a book for sale on Amazon? Whether for print or e-reader, give your book the best chance of a successful upload to KDP with these hints and tips.
In any promotional or informational item, prioritisation is key to getting a message across effectively, using style, size, colour and position.
This well-worn discussion about soft drinks brands can still offer us all a simple insight into what makes a constructive approach to branding.
All images are not created equal. When sourcing images, the things to consider are not only aesthetic but also technical. Here’s a guide to help you.
If you’re writing a book there is one simple thing you can do from the start that will pay dividends later.
Staring at a blank screen or sheet of paper can be a waste of time. Time spent away from a project can pay dividends when it comes to inspiration and ideas.
Why full-colour print isn’t really full-colour and one method that can help you achieve a match in print for the vibrant brand colour you use on your website.
The story of a successful book project—how and why it started, the process of making the book a reality and why it was successful.
After giving a talk about logos I was asked what my favourite logo was. Completely stumped, I gave the best answer I could. Later, the true answer dawned on me.
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