menuIf everything shouts, nothing gets heard. So, prioritise!
In any promotional or informational item, prioritisation is key to getting a message across effectively, using style, size, colour and position.
Design Thoughts
Category: Design
Branding Case Studies Design History Thoughts
Branding: getting to the heart of Coke-vs-Pepsi
This well-worn discussion about soft drinks brands can still offer us all a simple insight into what makes a constructive approach to branding.
Design Images Print Technical
Sourcing the right image formats for the best results
All images are not created equal. When sourcing images, the things to consider are not only aesthetic but also technical. Here’s a guide to help you.
Books Design Print Writing
Make your book layout quicker and smoother as you write
If you’re writing a book there is one simple thing you can do from the start that will pay dividends later.
Books Branding Creativity Design Thoughts
Time and discovering the hidden benefits of doing ‘nothing’
Staring at a blank screen or sheet of paper can be a waste of time. Time spent away from a project can pay dividends when it comes to inspiration and ideas.
Branding Design Print Technical
Beyond full colour: get the spot colour edge
Why full-colour print isn’t really full-colour and one method that can help you achieve a match in print for the vibrant brand colour you use on your website.
Books Branding Case Studies Design
Get Off Your Arse: creation of a popular book
The story of a successful book project—how and why it started, the process of making the book a reality and why it was successful.
Branding Design History
Logo love: the obvious question and finding an answer
After giving a talk about logos I was asked what my favourite logo was. Completely stumped, I gave the best answer I could. Later, the true answer dawned on me.
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