menuIf everything shouts, nothing gets heard. So, prioritise!
In any promotional or informational item, prioritisation is key to getting a message across effectively, using style, size, colour and position.
Design Thoughts
Category: Thoughts
Branding Case Studies Design History Thoughts
Branding: getting to the heart of Coke-vs-Pepsi
This well-worn discussion about soft drinks brands can still offer us all a simple insight into what makes a constructive approach to branding.
Books Branding Creativity Design Thoughts
Time and discovering the hidden benefits of doing ‘nothing’
Staring at a blank screen or sheet of paper can be a waste of time. Time spent away from a project can pay dividends when it comes to inspiration and ideas.
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