menuBranding: getting to the heart of Coke-vs-Pepsi
This well-worn discussion about soft drinks brands can still offer us all a simple insight into what makes a constructive approach to branding.
Branding Case Studies Design History Thoughts
Category: Branding
Books Branding Creativity Design Thoughts
Time and discovering the hidden benefits of doing ‘nothing’
Staring at a blank screen or sheet of paper can be a waste of time. Time spent away from a project can pay dividends when it comes to inspiration and ideas.
Branding Design Print Technical
Beyond full colour: get the spot colour edge
Why full-colour print isn’t really full-colour and one method that can help you achieve a match in print for the vibrant brand colour you use on your website.
Books Branding Case Studies Design
Get Off Your Arse: creation of a popular book
The story of a successful book project—how and why it started, the process of making the book a reality and why it was successful.
Branding Design History
Logo love: the obvious question and finding an answer
After giving a talk about logos I was asked what my favourite logo was. Completely stumped, I gave the best answer I could. Later, the true answer dawned on me.
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