If you’re writing a book there is one simple thing you can do from the start that will pay dividends later.
Spelling, grammar and punctuation—who likes being corrected? However, text mistakes in your book, brochure, website, etc., can lose you trust and respect.
After giving a talk about logos I was asked what my favourite logo was. Completely stumped, I gave the best answer I could. Later, the true answer dawned on me.