menuBranding: getting to the heart of Coke-vs-Pepsi
This well-worn discussion about soft drinks brands can still offer us all a simple insight into what makes a constructive approach to branding.
Branding Case Studies Design History Thoughts
Tag: history
Branding Design History
Logo love: the obvious question and finding an answer
After giving a talk about logos I was asked what my favourite logo was. Completely stumped, I gave the best answer I could. Later, the true answer dawned on me.
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